Revolutionise concept testing with Switchable
As few as 28% of people who say they're likely to purchase a new product actually do.
Bigger, faster, cheaper just gets you the wrong answer more efficiently, unless you do it better.
Introducing
Switchable
A rapid, rigorous, and cost-effective online concept screening platform that more effectively evaluates concept potential, facilitates concept & communications optimisation, profiles genuine prospects, and frames it all around your commercial expectations — supported by senior research consultants.
Bigger than other approaches
Everything you are used to in traditional concept screening and much more.
Support, Insights & Strategy from senior Switchable consultants.
Large range of dynamic normative data.
Norms across a large range of targetable consumer sub-groups.
More diagnostic and predictive analyses linked to commercial objectives including: What if analysis, concept potential modelling, and indicative volume potential.
How switchable? Just a few of our online analytics
Plus much more!
Ask for a demo of the full suite of tools that will drive your innovation program to the next level
Get in touch
with our team
Let us show you how bigger, faster, cheaper can also be better.